Beauty 101: How to get that glamorous 1940s look

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  • Tuesday, August 21, 2018
Beauty 101: How to get that glamorous 1940s look
Beauty 101: How to get that glamorous 1940s look


From current internet trends to vintage beauty, you only need to look around you to find inspiration. When it comes to the makeup trends of yesteryear, we love the simple, natural beauty of the 1940s. There’s a reason why the decade is considered classic, glamorously sophisticated and an era that never goes out of style. A clearly defined arch on the edge of the brow with a pencil, and lipstick colours including light reds, fuchsia, pink reds and orange reds – these are just a few of the 40’s defining cosmetic trends. We explore them a little more.

Skin and Cheeks

The lightweight liquid foundations that dominate today’s cosmetic marketplace were not yet available during this era. Instead, women were forced to contend with thick, creamy foundations, and in order to get the clean beauty they sought, loose face powders were used. Invoking fresh-faced 1940s glamour means keeping the foundation light and backing it up with a powder to set. Finish the look with peach or coral blush lightly dusted across the cheekbones.

Eyes and Lashes

This decade’s best eye makeup trends include a dark brown or black mascara lightly coated on the lashes for a fierce day look. Eyeshadow was applied sparingly, so if you’re hooked on shadows, go for a natural palette, stay away from shimmer and keep it subtle – particularly in the daytime. 


Timeless beauty trends, like bold red lips, should be a staple in every woman’s makeup kit. Capture that femme fatale magic using a dark red lipstick like Rouge Pur Couture Lipstick from Yves Saint Laurent. Red lips are statement-makers, however, they aren’t necessarily for everyone. If you’re more the type to balance statement with sensibility, opt for shades of pink such as fuchsia. These colours are equally impactful when paired with other beauty trends popularised during this decade.

The 1940s was a decade that can quite easily be described as iconic, with prevalent hair and makeup trends that have stood the test of time. If you want to know more about classic beauty trends, read more here.

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