When the young teacher and digital marketer is not using social media to inspire and empower, she’s creating and curating fashion and beauty content for her eponymous blog and making YouTube videos. Here she tells us about how important balance is and why she’s in love with a certain eyelash product.
How did you get started in your career as a beauty blogger?
My amazing Instagram followers inspired me to start a blog. I used to post fashion pictures every Sunday, and one of my Instagram followers commented that I should put all my outfits up on a blog as a "directory" that would be easy for them to search through and would allow me to talk about each outfit in depth. My blog has since grown to include various fashion, beauty and lifestyle related content. I have now also expanded my brand into the YouTube space.
When did you realise makeup was your passion?
I have always been into beauty and makeup. I don't think I ever came to a specific realisation about my passion. It's been a natural progression. I love everything beauty. I love consuming content about the latest beauty trends and I love trying out new beauty tips and tricks to see how they work for me.
What are some big wins and challenges you've had while growing your brand?
The biggest challenge I've had is trying to keep up with the various other things I have to do on a day-to-day basis on top of trying to grow my brand. Blogging alone is hard work. Add four other jobs I have to put my heart into on top of that, and you've got a pretty hectic schedule and a recipe for disaster. Staying consistent is difficult, but my time management skills have improved greatly thanks to all the chaos.
The biggest wins I've had were being nominated for the ZIWA Fashion Blogger of the Year award finalist in 2016 and building my amazing following. I want to grow – and that will come with time and more hard work – but I can honestly say that sometimes the only thing that keeps me going when it's four in the morning and my laptop crashes, and I have to restart editing a makeup tutorial, is those encouraging DMs I get from my followers and subscribers who genuinely value my opinion and look forward to my content. I've also managed to work with some amazing brands since establishing my brand and it all makes it worthwhile.
What does a typical day look like for you?
I wake up at around six in the morning and teach at a high school nearby as a part-time knowledge network, technology, accounting and economics teacher; I love it! My day at the school typically ends at around 12:30. After which I rush home to answer emails, create content for my Instagram page, film and edit. Oh, and don't forget marking and setting papers!
I am currently a Chartered Global Management Accounting student, and as much as I know I have to put in the effort daily to keep up with the work, I usually spend about an hour thinking about all the work I have to do, then end up pushing it for another day. Guilty habit.
I also work as a digital marketer for a client in the hospitality industry and I usually go through their social media pages to make sure everything that I had scheduled has worked out properly and then schedule more posts for the following day or week.
My day (or rather night) usually ends at around 01:00 (when I don't have major deadlines) and then it's rinse and repeat.
If you weren’t in digital marketing, what would you be doing?
I honestly don't even know at this point. Haha! Chances are I would have been an accountant (with multiple side hustles).
Tell us a bit about your must-do beauty routines...
It is an absolute must that I wash my face before going to bed every night. I cannot and will not sleep properly if I don't. I am currently in love with the L’Oréal Paris Revitalift Bright Reveal Brightening range; I have purchased and repurchased everything! My obsession with the range might be coinciding with the fact that I just turned 25 (which is when you should ideally start using anti-ageing products), but honestly, an 18-year-old me would have fallen in love with it too.
What's your holy grail makeup product and why?
The Maybelline Lash Sensational Primer Mascara is everything! I love false lashes, but I am pathetic when it comes to applying them. On days when I want that false lash effect without the two-hour long fight with my falsies, I just swipe some on, wait for it to dry, apply my favourite mascara on top and voila! If I had a rand for every time someone thought I was wearing falsies because of that primer? Girl!
What's your favourite makeup trend of the moment? And any trends you don't love right now?
My favourite makeup trend of the moment is the natural no-makeup-makeup look (which ironically takes longer to achieve than makeup-makeup look). The glossy eyelid trend looks very uncomfortable. It's a no from me.
What's the best piece of advice you've ever received?
It's okay to take a break (which I honestly never do, but still great advice). It's good for your work production, clears your thoughts and is good for your skin! I will honestly work on actively putting break times into my schedule this year.
Who is your celeb makeup icon and why?
Jackie Aina is amazing! She shows me daily that my YouTube/Blogger dreams are valid. She is absolutely smashing every goal there is in this industry.
And finally, what does beauty mean to you?
Beauty to me means being genuinely happy with yourself. The way you are. Right now.