Keen to learn a bit more about 2018’s hottest makeup trends? Then it’s time to begin wrapping your head around K Beauty and J Beauty. Neither of these makeup styles are brand-new trends. However, it’s only over the past few years that we’ve seen the popularity and influence of both growing in the West. But what exactly do we mean by J or K Beauty? The best way to grasp the differences is to take a closer look at each.
Glowing skin with a distinctly matte, natural-looking finish is the ultimate #SkinGoal of Japanese women. Mirroring Japanese culture, J Beauty is really more about sticking to tradition than resorting to extremes, as is the case with K Beauty (see below). New makeup trends are a dime a dozen, but few have the staying power we’re starting to associate with J Beauty. Products like deep cleansing oils and lotions are big in Japan, along with massage. But a noticeable difference between K and J Beauty is that Koreans use a great many more products as part of their beauty routine than their Japanese counterparts. So, while natural is always the goal, J Beauty adopts more of a methodical, minimalist approach to achieving matte-looking skin. Tipped to be 2018’s next beauty trend, J Beauty is simplistic and understated. However, a few unique sub-trends have emerged, including the “hangover” look that involves using blush under the eyes for an appearance that has been described as innocent.
When we speak about K Beauty we’re using an umbrella term that refers to a variety of skincare products originating in South Korea. K Beauty can be compared to a movement, where the primary focus falls on hydration and health through innovative, technology-driven products. The products dominating the K Beauty landscape often make use of unusual ingredients to achieve the no-makeup look (otherwise known as “chok chok”). K Beauty also includes the extreme 10-step regime for glassy looking skin. If you want the dewy, fresh-faced look that has become so popular in South Korea, there are a few things you can do. You’ll want to make skincare your primary makeup secret. Think about it as laying the ideal foundation. Cleaning, toning and moisturising means your makeup base is going onto a clean, protected canvas. Makeup is really the second crucial step then to achieving the look. When the time comes to apply, a product like Maybelline Dream Cushion Liquid Foundation is an excellent, easily accessible choice after first using an illuminating primer. Additionally, regular exfoliation and solid sleep will help you on your journey to radiant skin.
No doubt, we’ll still see numerous beauty trends emerging from Korea and Japan in the coming years, and we can’t wait to see what trend-setters in both nations have to offer. If you want to know more about K Beauty, we recommend giving our article The Top 3 K Beauty Trends You Should Try a read. Additionally, you can learn more about the wonders of Japanese beauty by reading our piece, The best J Beauty Picks to Revolutionise Your Look.