How do you pick the right concealer? Should you match it to your foundation? Should it be lighter or darker?
Conceal blemishes using a shade the same as your foundation
If your concealer aims to hide blemishes, pick a shade to match your foundation. After applying foundation, apply a dot of concealer to cover any blemishes or marks and pat it gently with a beauty sponge to blend in.
We recommend Urban Decay All Nighter Foundation and All Nighter Concealer. These products offer extreme coverage for any blemishes, with superior long wear that will not budge till you wash it off.
Use lighter concealer under the eyes
Nothing detracts from beautifully applied eyeshadow more than dark circles under your eyes. If a brightening effect is required, use a concealer that is two shades lighter than your foundation. Don’t use a concealer that is too dark or you’ll make those under eye shadows look worse. Apply concealer in a triangle shape under each eye to cover any shadows, and blend using a beauty sponge or a soft brush. Be careful not to pull or stretch the delicate under eye skin as you blend!
Try Maybelline Instant Anti Age Eraser Concealer not only to hide dark circles, but erase fine lines as well. The lightweight, matte formula is infused with goji berry and Haloxyl™ for radiant, refreshed under eyes.
Use darker concealer to contour your cheeks
Do you like keeping your makeup routine simple? Then you don’t need a fancy contouring kit. For , you need a concealer two shades darker than your foundation. Apply concealer in a long triangle along your cheekbones, starting at your hairline and ending at a point where your cheekbones end. Buff the colour really well using a big fluffy brush for a seamless, soft finish.
When choosing a colour, be sure not to go too dark otherwise the contour will look unnatural. Pick a shade that is slightly grey or pink/blue toned to create the feel of natural shadows.
L'Oréal Paris Infallible More Than Concealer is a new product launched in South Africa in July 2019. We’re super excited about this concealer as it offers exceptional full coverage and a matte finish, and is available on 25 shades to conceal, contour and highlight.
Another product that’s great for contouring is NYX Professional Makeup Can’t Stop Won’t Stop Concealer - lightweight, highly blendable, and offering incredible 24-hour coverage.
Colour correcting concealer
Ever noticed that some brands are now selling green, yellow and even purple concealer? Colour-correcting concealer is a thing, and yes it really does work! Colour correction works by applying colour theory to the face. Opposite colours on the colour wheel balance each other out.
For redness or red pimples - use a green concealer.
For purple/blue toned under eye shadows - use a yellow concealer
For sallow or yellow looking skin - use a lavender concealer
How to apply concealer
Apply a thin layer of colour-correcting concealer to problem areas, then follow up with a light application of your normal foundation, concealer and setting powder. Make sure you blend the coloured concealer very well so that it is not obvious.
We love Naked Skin Colour Correcting Fluid - available in 6 shades with blurring and brightening properties. Another amazing product is Infallible Total Cover Concealer - a useful concealer palette that includes shades for colour correcting.
See? Matching your foundation and concealer isn’t rocket science! Now that you have all the know-how, you can find the perfect concealer for your unique needs and apply it perfectly for a flawless finish.