How to leverage makeup trends as you get older

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  • Wednesday, October 17, 2018
How to leverage makeup trends as you get older
How to leverage makeup trends as you get older

It’s not unusual for your complexion to change with age, bringing with it darker under-eye circles, wrinkles and dryness. So, not only should you reconsider your skincare routine to cater for the changing characteristics of your skin, you should reevaluate your makeup choices too. It’s time to bid farewell to shimmery eyeshadows, neon lipsticks and powder foundation. The good news? There’s a whole lot of products waiting for you on the other side. Here are a few of our favourites. 



When it comes to fine lines and wrinkles, powder-based foundations are a no-go zone! The last thing you want is a caked look that emphasises every crease. Try instead a liquid-based foundation like L'Oréal Paris Age Perfect Foundation, designed especially for mature skin, to give the look of a firmer, brighter complexion.



When selecting a concealer, you’re going to want to find one specific to erasing dark circles, fine lines and puffy eyes, and one that doesn’t require a million layers to do so. We love Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer for just that! Enjoy a radiant, refreshed-looking eye area.



Don’t be too heavy-handed when it comes to your eyeliner, and opt for brown shades instead of black that will further mature the eye. Instead of the heavy solid line you’re used to, try dotting the liner between the lashes, blending it in with a soft brush. Try Maybelline Colorshow Crayon Kohl in Chocolate Chip for smooth and easy application.



As you age, it’s important to start choosing shades that promote a healthy, fresh-faced look. We’re talking lightweight nudes, light browns, champagne and beige colours that allow for your eyes to pop without settling into fine lines and wrinkles. We suggest L’Oréal Paris Color Rich Les Ombres Palette in Timeless Beige.



While you may be used to thicker, fuller lashes, mature women should instead embrace a more natural look with mascara that won’t clump or smudge. Maybelline’s Great Lash Lots of Lashes Washable Mascara reaches all lashes – even those in the corners – in just one swipe and allows for a multiplied lash look without the clumps. 



Unlike your eyelids, when it comes to lipstick shades, steer clear of those nude colours and opt instead for soft, muted rose colours or corals. They’ll give the lips a natural flush perfect for mature women. Look no further than L’Oréal Paris Infallible Matte Fix Lip in Silencio 001 for comfortable wear and a smooth finish. 

So instead of yearning for the days that were, embrace the you right now and the makeup products available – there to add a new spring to your step. 

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