It’s never just a makeup bag, is it? You grow so attached to your brushes, smells and your favourite shades. A statement (that sounded more like a “eulogy”) was, therefore, a fitting way to announce the discontinuation of the popular Urban Decay Naked Palette Original.
"It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked's memory and honor — just wait and see," said Wende Zomnir, Urban Decay Founding Partner who came up with the Urban Decay Naked Palette way back in 2010.
The end of an era
The Urban Decay Naked Palette is no more. Gone are the days of tried-and-tested neutral-smoky eyes. August 2018 marked the star-studded funeral held at Newport Beach, CA to say goodbye to one of the world’s favourite nude eyeshadow palettes for good.
Brace yourself for change. A new age has dawned. So, wipe your tears away and get excited about the new-and-improved eyeshadow possibilities. Take, for example, the 21 edgy shades of Urban Decay Born To Run Eyeshadow Palette. It unearths modernised neutrals, jewelled shades and more highly pigmented tones that don’t fade out as the day progresses. And while we say a sad farewell to the Original Naked Palette, there are no signs (thankfully) of the demise of the Urban Decay Naked2 Eyeshadow Palette which delivers the original naked with some old favourites and even more taupe-hues.
For those brave enough to bury their dead and move on to new things, the rose-hued shades of the Urban Decay Naked3 Eyeshadow Palette will bring you out of mourning. Twelve new glittering shades from shimmering pink to light black will create the ultimate smoky eye look.
The future of eyeshadow palettes is here. The power to master your makeup is in your hands. You can also make your own palette with mono shades from selected Urban Decay stores. These are exciting times, and you can expect even more unforgettable transitions from nude eyeshadow to here-and-now gripping tones and styles.