K Beauty is exploding worldwide, and no country is immune to its charms. Korean youth introduced to the world the philosophy of living for flawless, glowing, almost translucent skin. Lucky for us, their skincare regimens have translated into killer makeup trends. This beauty movement emphasises natural looks with pink and orange accents on the face. Here’s how to adapt K Beauty style into your makeup routine.
Blush is moving on up from your cheeks to your eyes and temples. It may seem like a radical idea, but it simply shifts the angle of blush from the cheekbones to the corners of the face, creating a dramatic stain of colour on the face and emphasising the face shape. An intensely pigmented pink colour, like Lancôme Blush Subtil Crème, will capture the drama of this look.
K Beauty is all about skincare. From “glass skin” to dedicated routines, going the extra mile for a natural glow is part of the culture. The “shower skin” look imitates that fresh out-of-the-shower glow, but if a seven-step skincare routine doesn’t fit into your mornings, glowing skin can also be achieved through strobing with your favourite highlighter. Use Maybelline FaceStudio Master Strobing Stick Illuminating Highlighter for a long-lasting fresh-faced glow.
Lips are darker on the centre lip line, while the outer lip is left a natural colour. We’re talking about all those Instagram pictures we’ve all seen, of Korean ulzzangs or influencers whose lips look like they’ve been sucking on a cherry lollipop. The look is created with wet, edible looking lip tints like Lancôme Juicy Shaker, which colour the lips with a light to dark flow.
To adapt K Beauty into your everyday look, don’t forget to swatch products and fine colours that match your skin tone. Darker skins should opt for the same looks with deeper reds and coral colours, and fairer skins can play with soft pinks and lilacs.