In an effort to help ladies over the age of 50 still look and feel their best, Emanuela Dunn, PR for Maybelline, L'Oréal Paris and Essie, and David White, Retail Operations Manager for Urban Decay, share their top tips. Let’s go!
Open up the eyes
“As we age, the skin around our eyes may start to droop, making us look tired and uninspired,” mentions Dunn. According to her, the secret to combating this is to use makeup to give the illusion of wider eyes. She recommends: “The non-drying YSL Mascara Volume Effet Faux Cils is a great product that will help with this, as will a bit of white eyeliner applied directly to the lower lid waterline.”
Prime your complexion
“Wrinkles and fine lines can be made more prominent if makeup is applied directly on top of them,” says White. He goes on to add, “That’s why it’s important to carefully prep your face before applying any foundation or powder. Make sure that the skin is clean and dry, then dot on a quality primer for aged skin. I recommend the velvety soft Urban Decay Optical Illusion Complexion Primer for a more youthful effect. The plumping Urban Decay Rebound Collagen-Infused Complexion Prep Priming Spray is another top pick as it helps to smooth out and hydrate the skin further.”
Change your foundation
The wrong foundation can weigh your skin down and further emphasise wrinkles. Because of this, you’ll want to choose a lightweight formulation and may want to experiment with a mineral option. “The potently powerful L'Oréal Paris Visible Lift Serum Absolute Advanced Age-Reversing Makeup is a foundation that has been specially created for women over 50 and will not only conceal the signs of ageing, it’ll also help to prevent them,” says Dunn.
So, there you have it, ladies. Who knew it could be so easy to reclaim your looks with the help of a bit of makeup and a few extra products? Now you can look as youthful as you feel!